How Moncler Became Synonymous With Italian Ski Fashion

Image Courtesy of enmodeluxe

Moncler is renowned worldwide as one of the finest providers of luxury ski wear, with high-end stores across the globe and a history of creating stylish, attractive and forward-thinking garments. Originally starting in France, Moncler has now become a distinctly Italian brand, and one that is synonymous with the style and elegance of Italian fashion.

The Beginnings

The Moncler brand was established over sixty years ago, taking their name from an abbreviation of Monestier de Clermont, a mountain village near Grenoble in France. They created the first Moncler down jacket in 1954, which became extremely successful due to its beautiful design and durable, functional performance. It was so popular, in fact, that Moncler was asked as to supply the technical equipment for the Italian expedition to K2 that same year! Over the years the brand continued to take inspiration from French and Italian design to create high-quality and cleverly designed clothes, making them the face of luxury ski wear.

A Change Of Direction

In 2003, Moncler was bought by Italian entrepreneur Remo Ruffini, who brought a change in direction. The companied aimed to use their Italian influence to cement their position as a global luxury brand, creating fashionable jackets that would look just as good on the catwalk and on the streets as they did on the slopes. The company’s headquarters moved to Italy, and with it the company moved further in to the fashion world.

In the following years Moncler launched a variety of new collections, each met with acclaim and respect. Gamme Rouge, launched in 2006, was the first high-end collection dedicated to women carrying the Moncler brand. The haute couture collection was originally designed by Alessandra Facchinetti and then by Giambattista Valli, and the collection has been presented during Paris Fashion Week sing 2008. Alongside this Moncler have also launched Gamme Bleu, a high-end men’s collection designed by Thom Browne, Moncler Grenoble, which debuted in New York in 2010 and Moncler Lunettes, a line of luxury sunglasses created by style icon Pharrell Williams.

Looking To The Future

For Moncler, the future lies in expanding their brand worldwide, while making sure not to forget their rich heritage and their Italian values of expert craftsmanship and stunning design. Each jacket is made from scratch in Italy and every component, from new zippers to top-grade nylon, is made exclusively by or for the company – something that ensures that every piece they create is made to the highest possible quality. Moncler have opened urban boutiques worldwide, with stores throughout Europe, Asia and the Americas, and they’ve recently taken on their next challenge – opening a store in the warm climate of Singapore, a location completely removed from the snowy slopes of the brand’s origins. With their beautifully designed clothes and bold attitude, it seems likely that they’ll succeed.