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Multiple photos depicting the history of Peroni Nastro Azzurro

Our story of style

Effortless style, sublime creativity and absolute authenticity are still the core qualities of Peroni Nastro Azzurro

1846

IT ALL STARTS HERE
Our founder, Francesco Peroni set up his first brewery in Vigevano, a historic town in northern Italy. He called it Birra Peroni. It still bears his name today.

The combination of ideal climate, the ice and plentiful glacial water from the nearby mountains, and the quality of the local ingredients that allowed Francesco to create a truly distinctive, pale, refreshing and zestful beer. In no time, word got around.

1864

THINGS JUST KEEP GETTING BETTER AND BETTER
The second brewery was built, this time in Rome, with Francesco’s son, Giovanni taking over the new branch.
In just eight years Peroni shifted its headquarters over to Rome – and by the mid 1930s it became the biggest brewery in the whole of Italy.

1933

INSPIRED BY ITALIAN ACHIEVEMENT
Our brand philosophy is in our name, inspired by the ocean liner SS Rex winning the ‘Blue Ribband’ award in 1933. Today, we’re proud to use the Blue Ribbon as a symbol of achieving with passion and flair, in true Italian style.

1950s

RIDING THE WAVE
This was when many Italians wanted to move into the big cities to take advantage of the good times, especially in Rome. This had a massive effect on the way of life in Italy, and it was in the second half of the 1950s that Birra Peroni started its phenomenal growth.

1963

A SUPER PREMIUM LAGER - BORN OF TRUE ITALIAN PASSION AND STYLE
Peroni Nastro Azzurro was born out of the spirit of Italy during the years of La Dolce Vita. In 1963, Carlo Peroni created a superior, lighter, more refreshing lager that could be exported to the world with style.

2005

In 2005 the brand was re-launched internationally and Peroni Nastro Azzurro made shopping history when it opened ‘Emporio Peroni’, a minimalist boutique in Sloane Street - one of the most stylish streets of London, among a whole host of other leading Italian brands.

Emporio was so exclusive that only window shopping was permitted – driving interest and desire.

2021

Peroni Nastro Azzurro 0.0% is proud to partner with the Aston Martin Cognizant Formula One™ Team. Two icons of style, united by the idea that it’s not just where we go, it’s how we get there.

Together, we want to bring the passion and flair of the F1 lifestyle out of the paddock and into the lives of F1 fans and beer drinkers everywhere - so they can feel the passion inside.

2023

Peroni Nastro Azzurro launches new Stile Capri. A bright & crisp lager, inspired by the Italian island of Capri, brewed in Rome & Bari

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THE SUPERIOR ITALIAN TASTE NOW WITH 0.0%

The same uplifting taste of Peroni Nastro Azzurro with 0.0% alcohol. So you can Live Every Moment.

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NEW PERONI NASTRO AZZURRO STILE CAPRI

Escape to the Italian coast with an easy-drinking beer inspired by the Mediterranean.

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